Topic outline
Syllabus
In today’s world, multilingualism is becoming more and more important. In addition to opening up employment opportunities, being able to speak a foreign language helps to make a real connection with people and to know more about diverse cultures, places and lifestyles. The more proficient you are, the better you can express yourself.
Why studying English
learning English means learning the third most widely spoken language in the world. English is widely spoken and taught in over 118 countries and is commonly used around the world as a trade language or diplomatic language, it is the language of international communication, the media and the internet.introduction to communication
in this part students will understand the basic models and theories of communication. Communication involves the receiving and exchanging of information, ideas and opinions within the society. Communication is a broad term. It encompasses all kinds of communication that take place every day. Mass communication is a branch within communication studies. Mass communication as a discipline is not very old; it grew between the two world wars .
normative theories
Objectives
Normative Theories
Authoritarian Media Theory
Free Press or Libertarian Media Theory
A normative theory describes an ideal way for a media system to be controlled and operated by the government, authority, leader and public. These theories are basically different from other communication theories since they do not provide any scientific explanations or prediction.
. There are essentially four normative theories of the press. They were first proposed by Fred Siebert, Theodore Peterson and Wilbur Schramm in their book called Four Theories of the Press. In this unit, we will study the Authoritarian Media Theory and the Libertarian or Free Press Media Theory.
NORMATIVE THEORIES
Apart from various theories propounded in the last seventy or eighty years, there are four major theories of press also known as the normative theories. They explain how media ‘ought to’ operate under the prevailing political and economical setup. It is a well-known fact that every society controls the mass media according to its needs and policies and for doing so it formulates certain guidelines of media or press. The following theories precisely explain the various philosophies guiding societies and its press.