THEORIES OF MASS COUNICATION

Mass communication theories and models provide essential insights into the dynamics between media, the audience, and society. These theories offer different perspectives on how media influences public opinion, social behavior, and cultural norms. Understanding these models helps PR professionals, journalists, and media scholars navigate the complex landscape of communication in the digital age.

Each theory brings a unique viewpoint, and their applicability often depends on the specific context or medium in question. By studying and applying these theories, we can better understand how media shapes our perceptions and how we, in turn, engage with the media.