normative theories
Objectives
Authoritarian Media Theory
Free Press or Libertarian Media Theory
A normative theory describes an ideal way for a media system to be controlled and operated by the government, authority, leader and public. These theories are basically different from other communication theories since they do not provide any scientific explanations or prediction.
. There are essentially four normative theories of the press. They were first proposed by Fred Siebert, Theodore Peterson and Wilbur Schramm in their book called Four Theories of the Press. In this unit, we will study the Authoritarian Media Theory and the Libertarian or Free Press Media
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